Psychological Website & Software Optimization
We test & design Usability & User Experience (UX Design)
Basic Check
Usability Expert Review
You receive
- Usability test by experts
- Detailed analyzes of the usage quality (usability) of your system & concrete optimization suggestions from UX experts.
- Reports, vividly with screen shots, documentation of potential problems & solutions.
- Suitable for any software, application, website, web application (shop CRO), their prototypes, initial concepts & layouts.
Usability practice-oriented
Experts on behalf of your users.
Please note
- You`ll get with this BASIC CHECK expert opinions & concrete recommendations for optimization, “but”
- Usability experts try to take the view of your target group with the necessary knowledge about your application domain.
- If tasks are too domain-specific, we recommend a CLASSIC TEST with real users.
Classic Usability & User Experience Test
Having an Eye on UX?
You receive
- Usability test & UX test optimization studies with representative users
- including tester recruitment – GDPR compliant
- Report with obstacles & concrete solutions
- Original statements, also wishes & innovation potential
- Screenshots of obstacles, illustrated by severity
- Highlight videos with which you can clearly understand the results
- Online remote, laboratory or field investigation possible
Usability & UX tests
Your target group & experts
- This combination of the assessment of users and experts provides an optimal combination of domain knowledge and expertise.
User UX Research, Expert Reviews & Usability Testing increases Conversion Rates
Userfriend checks over 300 criteria in 7 dimensions
- Communication & activation
- Navigation, orientation & user guidance
- Information architecture & content
- Layout, graphics & design
- Technical structure & functionalities
- Interactivity & interaction elements
- Individual additions
User Research
Userfriend asks for…
Knowing user opinions, needs, motivations & enthusiasm factors only has advantages.
- Find out early on from your target group, the perceived benefits, the acceptance & the satisfaction degree.
- In UX design, user tasks determine the requirements that a system must meet.
- Userfriend offers a variety of research methods & evaluation.
- Matching your goals & user research test budget.
Your Users in the center of attention
UX Design
You receive
- Support with user experience design in all project phases
- User & UX Research & UX-Design in agile development (UX in agile)
- Context of use analysis (personas & scenarios)
- Specification of usage requirements based on the identified needs
- Drafting design solutions in close cooperation with your or user-friendly designers and software developers
- User usability & UX tests & continuous optimization of your planned software, application, website or web application
- Incl. Target group specific tester recruitment
Secure positive UX from beginning
Early user involvement saves expensive undesirable developments.
Optimization of human-system interaction
Benefits with Userfriend
- Concrete Recommendations
- Cognitive Psychology + Consumer Behavior online
- Online marketing > 300 current market-psychological criteria
- Highlight videos illustrating potential obstacles + customer requests
USPs: Unique Selling Points
- UX Test Method
- Fast & price-efficient with usability software
- Userfriend UX Tester Portal
- Co-author of the German UPA Quality Standard for Usability Engineering (Version 1.0)
- Certification of user-friendliness
User Research-since 2004
- Userfriend reviews, tests, optimizes & designs the usability & user experience (UX) of websites, software & applications or their prototypes & initial concepts
- Increase your conversation rates (CRO) against a consumer psychological background with targeted activation (attention) & user guidance
- Certification of “user-friendliness” after successful usability test. (I.A.a. DIN EN ISO 9241)
curious?
You want to know
- Can your users use your website intuitively? understand your application immediately?
- Do they take advantage of your offers?
- Will your videos be accepted?
- Why are shopping carts likely to be left behind?
Let us optimize your system against a psychological background.
You will receive concrete recommendations for action.
Support your users in pursuing their goals with
- an adequate information architecture
- a corresponding interaction design
- an optimal combination of image & text.
Involve your potential users right from the start
- Pay attention to a user-centered design (UCD)
- Increase acceptance & satisfaction
- Eliminate insecurities & frustrations
Be compliant e.g. to the ISO standard 9241-11
Enable your users to reach their desired goal effectively, efficiently, satisfactorily or with a “joy of use”.
Effective = to solve a task (e.g. information search, product search)
Efficient = in handling the system
Satisfied = when using